TikTok is introducing a updated setting that permits them to reduce the volume of AI-made media appearing in their timelines. This step comes as the platform announced that it currently hosts in excess of 1 bn AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the following weeks before a full-scale release. This development coincides with a increase in content created by AI, driven by recent AI video creators.
The Broader AI Trend
It has been noted that nearly one in 10 of the fastest-growing channels on another major platform exclusively feature AI-generated videos. A significant portion of this content is deemed “AI slop”, a phrase for substandard, mass-produced content that is often illogical or bizarre.
“We know from our community that many people appreciate content produced via AI tools, ranging from digital art to science explainers, and we want to give people the option to see more or less of that, according to their own likes,” stated a platform representative.
Scale of AI Content
The service shared that there are now 1.3bn videos on its app labeled as artificially created. In total, in excess of 100 mn videos are submitted to the app daily, making AI content a limited portion of its complete catalog.
How to Adjust Settings
Viewers will be able to reduce or increase the volume of artificial media they view by using the topic control setting in the platform and selecting “AI-generated content”. Further subjects that can already be modified under the filter cover current affairs, clothing, beauty, and choreography.
Content Labeling and Policies
TikTok’s policies mandate users to identify convincing AI-generated content, and it prohibits malicious fake videos of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is without a tag can be taken down under its community policies.
Furthermore, the app will now attach an “AI-made” label to content created with its proprietary AI systems, or detected by an cross-platform project for spotting AI-generated material. This action is intended to stop users from trying to bypass the disclosure requirement.
Responsible AI Funding
The platform is additionally establishing a $2 million educational fund for professionals and groups to develop informative material about using AI responsibly. This initiative will benefit charitable organizations specializing in training computer science.
Platform Protection
The video-sharing app has defended its content review process, following discussion over plans to cut jobs for a large number of safety staff in the UK. It is planning to eliminate hundreds of positions in its trust and safety division in its British office, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.
A senior executive explained that staff-based oversight would continue to be important, but artificial intelligence can protect employees by removing the most graphic content before it has to be seen by humans. TikTok announced a notable drop in shocking and graphic content handled by human moderators over the previous year due to the use of its machine learning processes.
We believe it is crucial to balance humans and technology to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is why a extensive automated help is really helping us process content quickly.”
